An honest comparison to help you pick the right email tool in 2026.
| Feature | Loops | Mailgun |
|---|---|---|
| Category | ||
| Free Tier | Yes | Yes |
| Paid Plan | $49/mo | $15/mo |
| Enterprise | Custom | Custom |
| Best For | SaaS founders who want one platform for both transactional and marketing email automation | Developers who need flexible email infrastructure with inbound processing and validation |
| Feature 1 | SaaS-focused | Email validation |
| Feature 2 | Drip campaigns | Inbound routing |
| Feature 3 | Transactional emails | Analytics |
| Feature 4 | Audience segmentation | Suppressions |
| Feature 5 | Event-triggered | IP management |
| Website | Loops | Mailgun |
Loops and Mailgun are both popular choices in the email category, but they serve different types of developers. Loops is email platform built for SaaS with transactional emails, drip campaigns, and audience segmentation in one tool. Meanwhile, Mailgun is email API service by Sinch for sending, receiving, and tracking email with powerful routing and validation.
Both tools offer free tiers, which means you can try each one before committing. Loops's paid plan starts at $49/mo, while Mailgun's starts at $15/mo.
Loops stands out with SaaS-focused and Drip campaigns, while Mailgun differentiates itself through Email validation and Inbound routing. The right choice depends on which capabilities matter most for your workflow. Ultimately, saaS founders who want one platform for both transactional and marketing email automation, while Mailgun is best for developers who need flexible email infrastructure with inbound processing and validation.
Loops: Free tier available. Paid plans start at $49/mo. Enterprise pricing: Custom.
Mailgun: Free tier available. Paid plans start at $15/mo. Enterprise pricing: Custom.
Choose Loops if you value saas-focused and drip campaigns. Go with Mailgun if developers who need flexible email infrastructure with inbound processing and validation. Both are solid email options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Loops or Mailgun? Check out these other email tools:
See all Loops alternatives or Mailgun alternatives.
Read more about email on our Apps page.
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