Analytics
An honest comparison to help you pick the right analytics tool in 2026.
| Feature | Plausible | Umami |
|---|---|---|
| Category | Analytics | Analytics |
| Free Tier | No | Yes |
| Paid Plan | $9/mo | $9/mo (cloud) |
| Enterprise | Custom | N/A |
| Best For | Privacy-conscious site owners who want simple, compliant analytics without cookie banners | Developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns |
| Feature 1 | Privacy-friendly | Self-hostable |
| Feature 2 | No cookies | Privacy-focused |
| Feature 3 | GDPR compliant | Clean dashboard |
| Feature 4 | Lightweight script | Real-time data |
| Feature 5 | Open source | Custom events |
| Website | Plausible | Umami |
Plausible and Umami are both popular choices in the analytics category, but they serve different types of developers. Plausible is privacy-friendly, lightweight web analytics alternative to Google Analytics with no cookies and GDPR compliance built in. Meanwhile, Umami is free, open-source, self-hosted web analytics that respects privacy with a clean dashboard and minimal tracking script.
From a cost perspective, Umami has the edge with a free tier available, whereas Plausible starts at $9/mo. However, Plausible's paid offering may deliver more value depending on your specific needs.
Plausible stands out with Privacy-friendly and No cookies, while Umami differentiates itself through Self-hostable and Privacy-focused. The right choice depends on which capabilities matter most for your workflow. Ultimately, privacy-conscious site owners who want simple, compliant analytics without cookie banners, while Umami is best for developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns.
Plausible: No free tier. Paid plans start at $9/mo. Enterprise pricing: Custom.
Umami: Free tier available. Paid plans start at $9/mo (cloud).
Choose Plausible if you value privacy-friendly and no cookies. Go with Umami if developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns. Both are solid analytics options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Plausible or Umami? Check out these other analytics tools:
See all Plausible alternatives or Umami alternatives.
Read more about analytics on our Apps page.
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