Analytics

Amplitude vs PostHog

An honest comparison to help you pick the right analytics tool in 2026.

Feature Amplitude PostHog
Category Analytics Analytics
Free Tier Yes Yes
Paid Plan Custom Usage-based
Enterprise Custom Custom
Best For Growth teams at scale who need advanced behavioral analytics and experimentation tooling Product teams who want an all-in-one analytics platform they can self-host or use in the cloud
Feature 1 Behavioral cohorts Product analytics
Feature 2 Experimentation Session replay
Feature 3 AI insights Feature flags
Feature 4 Data governance A/B testing
Feature 5 CDP integration Surveys
Website Amplitude PostHog

Amplitude vs PostHog: The Full Breakdown

Amplitude and PostHog are both popular choices in the analytics category, but they serve different types of developers. Amplitude is digital analytics platform with behavioral cohorts, experimentation, and AI-powered insights for product-led growth. Meanwhile, PostHog is open-source product analytics platform with session replay, feature flags, A/B testing, and surveys in one tool.

Both tools offer free tiers, which means you can try each one before committing. Amplitude's paid plan starts at Custom, while PostHog's starts at Usage-based.

Amplitude stands out with Behavioral cohorts and Experimentation, while PostHog differentiates itself through Product analytics and Session replay. The right choice depends on which capabilities matter most for your workflow. Ultimately, growth teams at scale who need advanced behavioral analytics and experimentation tooling, while PostHog is best for product teams who want an all-in-one analytics platform they can self-host or use in the cloud.

Pricing Comparison

Amplitude: Free tier available. Paid plans start at Custom. Enterprise pricing: Custom.

PostHog: Free tier available. Paid plans start at Usage-based. Enterprise pricing: Custom.

Our Verdict

Choose Amplitude if you value behavioral cohorts and experimentation. Go with PostHog if product teams who want an all-in-one analytics platform they can self-host or use in the cloud. Both are solid analytics options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.

Other Analytics Tools to Consider

Not sold on either Amplitude or PostHog? Check out these other analytics tools:

See all Amplitude alternatives or PostHog alternatives.

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