Analytics
An honest comparison to help you pick the right analytics tool in 2026.
| Feature | Amplitude | Umami |
|---|---|---|
| Category | Analytics | Analytics |
| Free Tier | Yes | Yes |
| Paid Plan | Custom | $9/mo (cloud) |
| Enterprise | Custom | N/A |
| Best For | Growth teams at scale who need advanced behavioral analytics and experimentation tooling | Developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns |
| Feature 1 | Behavioral cohorts | Self-hostable |
| Feature 2 | Experimentation | Privacy-focused |
| Feature 3 | AI insights | Clean dashboard |
| Feature 4 | Data governance | Real-time data |
| Feature 5 | CDP integration | Custom events |
| Website | Amplitude | Umami |
Amplitude and Umami are both popular choices in the analytics category, but they serve different types of developers. Amplitude is digital analytics platform with behavioral cohorts, experimentation, and AI-powered insights for product-led growth. Meanwhile, Umami is free, open-source, self-hosted web analytics that respects privacy with a clean dashboard and minimal tracking script.
Both tools offer free tiers, which means you can try each one before committing. Amplitude's paid plan starts at Custom, while Umami's starts at $9/mo (cloud).
Amplitude stands out with Behavioral cohorts and Experimentation, while Umami differentiates itself through Self-hostable and Privacy-focused. The right choice depends on which capabilities matter most for your workflow. Ultimately, growth teams at scale who need advanced behavioral analytics and experimentation tooling, while Umami is best for developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns.
Amplitude: Free tier available. Paid plans start at Custom. Enterprise pricing: Custom.
Umami: Free tier available. Paid plans start at $9/mo (cloud).
Choose Amplitude if you value behavioral cohorts and experimentation. Go with Umami if developers who want free, self-hosted analytics with a beautiful interface and zero tracking concerns. Both are solid analytics options in 2026 — the best pick depends on your team size, budget, and technical requirements. We recommend trying both (especially if they have free tiers) before committing to one.
Not sold on either Amplitude or Umami? Check out these other analytics tools:
See all Amplitude alternatives or Umami alternatives.
Read more about analytics on our Apps page.
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